Bad Bunny
Creative Development, interior design, fabrication
Verb came to PBZ with an early creative framework: transform a 40-foot mobile office into an Airbnb stay inspired by Bad Bunny’s tour rig. We took that mood and made it real, working out how a bed, lounge, entertainment setup and kitchen vignette could fit comfortably inside an eight-foot-wide space.
Drawing from Bad Bunny’s music videos, Puerto Rican roots and touring world, we developed the interior layout and built, sourced and styled everything inside. The space moved from a floral bedroom into a lounge with a television and PlayStation, then a compact kitchen and dining area complete with a domino table. Wallpaper, carpet, lighting gels, props and custom-built elements helped turn a fairly standard office rental into something much more personal.
We first installed the interior in Denver for the project’s photography and content shoot, then struck and packed everything for Miami. There, we rebuilt it inside a second matching unit for two Airbnb stays. The Miami install was the hardest part: our team arrived directly from another job, via an unplanned Vegas layover, and went straight into the build.
Drawing from Bad Bunny’s music videos, Puerto Rican roots and touring world, we developed the interior layout and built, sourced and styled everything inside. The space moved from a floral bedroom into a lounge with a television and PlayStation, then a compact kitchen and dining area complete with a domino table. Wallpaper, carpet, lighting gels, props and custom-built elements helped turn a fairly standard office rental into something much more personal.
We first installed the interior in Denver for the project’s photography and content shoot, then struck and packed everything for Miami. There, we rebuilt it inside a second matching unit for two Airbnb stays. The Miami install was the hardest part: our team arrived directly from another job, via an unplanned Vegas layover, and went straight into the build.
Client:
Airbnb
Host:
Bad Bunny
Lead Agency, Creative Framework, Production and Guest Programming:
Verb
Creative Development, Interior Design, Sourcing, Fabrication, Installation and Strike:
PBZ
PBZ Production:
Vanessa Escamilla
Photography:
Eric Rojas
