Fresh Prince of Bel Air

Creative direction, interior design & fabrication.

PBZ’s first Airbnb project began as a small fabrication brief from Verb. We responded with a broader creative deck, and the scope quickly grew into a collaboration with Verb’s internal team on turning the mansion used for the show’s exterior into a real guest experience.

Working from original series photography, we developed and styled the lobby, game room, bedroom and pool area. PBZ sourced the furniture and props, designed printed details and transformed an ordinary room into a game room inspired by Will’s world. Outside, Verb restored the property’s pool while PBZ furnished and styled the surrounding space.

The mansion’s Venetian plaster walls could not be touched, which made the bedroom’s graffiti moment unexpectedly complicated. PBZ developed a freestanding wall that concealed existing features, supported the printed artwork and blended into the room without attaching to the building. We also restored an ornate vintage Rococo headboard and adapted it to a standard bed frame to create the hero bed.

PBZ installed the complete experience and struck it without leaving a trace. Will Smith appeared in the promotional campaign before the mansion welcomed guests for five one-night stays.