Meta x Stagecoach 2025

Creative Direction

We were asked to consult on creative direction with Sun.NY.Side Up creative director Jocelyn Williams while also adding our practical build knowledge and then ultimately fabricating this oversized build for Meta at Stagecoach. We developed a quick scenic stucco solution, built a structure to 18’ tall to hide a 40’ x 40’ tent, created prop hay bales, wired 2” rope, created mirrored cacti, and overall made this activation look amazing.