Facebook Connection Canteen at Stagecoach

Creative consulting, design development & fabrication

For Facebook’s Stagecoach debut, Sun-NY Side Up brought PBZ an early concept for the Connection Canteen. Working with freelance creative director Jocelyn Williams, we helped turn it into a convincing, buildable environment around a 40-by-40-foot festival tent.

PBZ shaped the architecture and exterior, including the two-sided facade, its overall height and form, door placement, landscaping and scenic details. Williams translated our diagrams into 3D renders and brought the initial creative for the rope and hay-bale elements, which we developed into safe, workable pieces.

Inside, we advised on layout and guest flow, then fabricated a cowboy-hat chandelier, an 8-by-8-foot integrated screen wall, a photo backdrop wall curated by Drew Michael Scott of Lone Fox Home, and a standalone mirror moment. Guests could make jewelry, recharge in the lounge, play with the digital experience, grab water and take photos.

When the venue’s tent was not ready on the first install day, we lost a full day of build and completed the installation in one 26-hour push. PBZ also handled strike.

The tent was late. The Canteen still opened.