Nike RUN ‘U’

Creative Direction

We were invited by Becore to help consult and develop concepts for Nike’s new female led marketing campaign. Targeted in support of Nike’s push towards a female demo market we worked through an activation campaign based around up and coming female running athletes through the lens of an early year running university called RUN ‘U’.

We first developed conceptual interior design direction around a RUN ‘U’ campus that was directed to Gen Z aesthetics comining artistic use of color, layering and interior design.

We then developed a multi-functional outdoor space that would be used for programming throughout the duration of RUN ‘U’ both during the day and at night.

Next up, we worked through concepts, activation and program activities to be held during the event. These included photomoments, interactive galleries, visual thought clouds, and customization workshops that fit within the overall punk meets gen z aesthetic we had developed for the event.

Finally we combined the overall aesthetic touchpoints, color ways, and fabrication techniques into suggested furniture options that would elevate the experience.