CASE STUDY:
EXPERIENTIAL POP-UP
PLEASING x COACHELLA
![](https://freight.cargo.site/t/original/i/252ca477c8af0fd3317c18ba35ca69cd2d251f7cba8eb9d400c065a34b7a3b25/Screenshot-2022-05-27-at-10.51.28-AM.png)
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![](https://freight.cargo.site/t/original/i/f548b31a273c6937bfa31889fa47572b246d89009e50414d9ff2a1e097c6c30b/Screenshot-2022-05-27-at-10.51.32-AM.png)
![](https://freight.cargo.site/t/original/i/680b7fecc55afd9e89eec5f604b7c1f0ad45dd3a49694da1081b57df9fee2a18/Screenshot-2022-05-27-at-10.51.42-AM.png)
![](https://freight.cargo.site/t/original/i/100195151455b0d8217718f3451ef52e8e831cb10d490e8c5aa4e78f95653ecb/Screenshot-2022-05-27-at-10.51.48-AM.png)
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︎ We were delighted to work with the dream team of agencies My Beautiful City and Sun-ny Side Up to realize Harry Styles pop-up manicure activation at Coachella 2022 for his nail brand ‘Pleasing’. Working with the creative teams at both agencies we helped to develop and then build a 40’ x 20’ dreamlike activation space with oversized black light mushrooms, a custom manicure nail bar and merch display all wrapped in otherworldly prints and graphics. AV, hospitality and production support were provided by our partners at Vox.
Partner agency: My Beautiful City + Sun.NY Side Up / Client: Pleasing
Partner agency: My Beautiful City + Sun.NY Side Up / Client: Pleasing