CASE STUDY:
EXPERIENTIAL POP-UP
PLEASING x COACHELLA




︎ We were delighted to work with the dream team of agencies My Beautiful City and Sun-ny Side Up to realize Harry Styles pop-up manicure activation at Coachella 2022 for his nail brand ‘Pleasing’. Working with the creative teams at both agencies we helped to develop and then build a 40’ x 20’ dreamlike activation space with oversized black light mushrooms, a custom manicure nail bar and merch display all wrapped in otherworldly prints and graphics. AV, hospitality and production support were provided by our partners at Vox.


Partner agency: My Beautiful City + Sun.NY Side Up / Client: Pleasing