Sex and the City

Creative direction and interior design.

Verb and Airbnb arrived with the irresistible premise: recreate Carrie Bradshaw’s apartment for an overnight stay. With the IP and a Chelsea brownstone secured, PBZ joined the first site visit and began working out how Carrie’s fictional home could live inside a very real New York apartment.

We developed the complete layout and guest flow, dividing the experience between a combined bedroom and living room, Carrie’s walk-in closet and lighter touches throughout the bathroom. A literal recreation would not fit the smaller, L-shaped space, so we identified the furniture, props, artwork and Easter eggs that made the apartment recognizable, then composed them into something that still felt comfortable and convincing.

This was less a fabrication project than a very particular sourcing mission. PBZ found and modified vintage furniture, selected period-appropriate books, magazines and decor, and discovered along the way that Carrie had surprisingly excellent midcentury taste. The main room was repainted, while the closet was transformed with removable blue vinyl, additional shelving and hanging space. Everything was designed to work for photography first, then reset for the guest stays.

Sarah Jessica Parker introduced the experience through the launch campaign, before two pairs of guests stepped into Carrie’s world for one-night stays complete with Cosmopolitans, closet access, styling and a photoshoot.