︎︎︎ INDEX

Visit Britain ‘Britflix Express’


Concept Development, Creative Direction, Set & Prop Design, Fabrication & Installation
Vox and Visit Britain came to PBZ with a starting point: a British train journey. From there, we created Britflix Express, a five-zone experience introducing visitors to some of Britain’s less familiar places through cultural references, scenic storytelling, and live programming.

PBZ led concept development and creative direction, designed the environments and props, worked through the venue’s considerable technical restrictions, then fabricated and installed the entire experience in 36 hours. Vox secured the talent and managed the live production on site.

The journey moved through an English railway station and newsagent, a Scottish castle with a hidden door, a northern street with a working bar and record shop, a Welsh forest and wishing well, and an English high street with a functioning bakery.

A slightly unreasonable amount of Britain, built in a day and a half.

Exterior of the VisitBritain Britflix Express experience, with ticket booth, railway and newsagent facades at The Grove. A VisitBritain host speaks with a guest in front of the Step Into the Story backdrop.




Guests enter the Great Britain Central railway facade at the Britflix Express experience. Great Britain Central platform set with a route map, framed posters and red benches. Two guests open a concealed bookcase door inside the Scottish castle study. Wood-paneled Scottish castle study with a desk, library shelves and heraldic crest. A costumed host stands behind the desk in the Scottish castle study. Northern street set with a record shop, working bar, colorful bunting and scenic storefronts. A guest poses beside a community notice board and street-art wall in the northern street set. Guests gather outside the Northern Soul Records shop in the northern street set. Custom record display featuring Vulture and British music references inside Northern Soul Records. Guests explore a colorful courtyard with a large mural and British street-culture details. A guest walks through red double doors set into the brick Britflix Express streetscape. Wide view of the Welsh forest environment with dense greenery, flowers and scenic structures. Wooden signpost pointing toward destinations in England, Scotland and Wales. A projected message glows inside the custom wishing well. Guests gather beside the wishing well in the wooded Welsh forest vignette. A guest holds a woven green orb among flowers and branches in the Welsh forest vignette. A guest poses beside a sheep figure amid flowers and foliage in the Welsh forest set. A hand selects printed postcards from a wooden display rack. Red-and-white snack kiosk stocked with British drinks, gifts and postcards. Colorful directional signpost for Scotland, England and Wales surrounded by flowers. A guest relaxes at a red cafe table within the outdoor Britflix Express environment. Guests hold red and blue Britflix Express tickets in front of Great Britain Central.



Client:
VisitBritain

Agency:
Vox Media

Media property:
Vulture

PBZ:
Concept development, creative direction, set and prop design, fabrication, installation

Location:
The Grove, Los Angeles

Photography:
Helen Perez, Harp Digital Media

Year:
2026

THINK. DESIGN. BUILD.