Vulture Fest ‘23
Creative direction, experience design & fabricationVulture Festival is Vulture’s annual pop culture blowout. For its tenth edition, the festival moved into NYA Studios, giving the team a bigger venue and a blank slate to play with.
Vox supplied its visual toolkit and an outline of the programming needs. We took it from there, developing the environment across registration, two stages, the main bar, food stands, wayfinding, lounges, a large-scale mural and The Lot, where guests gathered between events.
We also developed each sponsor activation from its own brief while keeping the full festival visually connected. DICE became a DJ-led hangout, Gold Peak got a shaded Golden Hour lounge, Trolli became a gummy photo moment, and Supergoop paired its existing cart with a new scenic backdrop. We also created the Bulleit bar and a custom facade for Holey Grail Donuts.
The size of the build and an unusually warm weekend made shade one of the more practical concerns, but this was otherwise a fun, low-stress project with plenty of room to experiment.
We fabricated every custom build element, then handled installation and strike. The finished festival hosted 24 ticketed events and more than 2,000 guests across two days.
Vox supplied its visual toolkit and an outline of the programming needs. We took it from there, developing the environment across registration, two stages, the main bar, food stands, wayfinding, lounges, a large-scale mural and The Lot, where guests gathered between events.
We also developed each sponsor activation from its own brief while keeping the full festival visually connected. DICE became a DJ-led hangout, Gold Peak got a shaded Golden Hour lounge, Trolli became a gummy photo moment, and Supergoop paired its existing cart with a new scenic backdrop. We also created the Bulleit bar and a custom facade for Holey Grail Donuts.
The size of the build and an unusually warm weekend made shade one of the more practical concerns, but this was otherwise a fun, low-stress project with plenty of room to experiment.
We fabricated every custom build element, then handled installation and strike. The finished festival hosted 24 ticketed events and more than 2,000 guests across two days.
Client:
Vulture / Vox Media
Creative collaboration:
Vox Brand Design
Production:
Proud Robinson & Partners
Creative direction, experience design, fabrication, installation and strike:
PBZ
Mural:
Caroline Geys Design Studio
Plants and greenery:
800 Plant It
Furniture:
Taylor Creative and YEAH! Rentals
Location:
NYA Studios, Los Angeles
Dates:
November 11 and 12, 2023
