Vulture Spot Sundance ‘24

Creative direction, interior design & installation

For our second year at The Vulture Spot, Vox supplied an orange-led toolkit built around Vulture’s maze-arrow graphics. We developed that visual language into the layout, styling and physical details for its private photo, video and hospitality studio on Main Street.

The guest journey moved through arrival, gifting and hospitality, a waiting lounge, and dedicated video and portrait studios. PBZ designed the video studio and carried the wider concept through furniture, rentals, soft goods, florals and sourced objects.

We also developed the vision for Free People’s clothing display, working with Scenic Solutions on the fabricated framework before arranging and styling the finished installation. A dedicated Ketel One bar completed the sponsor spaces.

Scenic Solutions produced the local walls, graphics, signage and scenic framework. Careful coordination was needed to ensure everything was painted and properly cured before graphics and styling began. PBZ managed sourcing, rentals, florals and sponsor items, then installed and struck the finished space.